02/03/2012 (1:40 am)
So, 41 entrepreneurs walk into a St. Louis office building …
The idea popped into Laura Stude’s head when she happened on a stack of legacy books while shopping last year for a Mother’s Day gift.
Eyeing the blank-paged journals, with prompts for parents and grandparents to reminisce about their lives, Laura Stude pondered a 21st Century alternative.
“Instead of writing something that no one could read or might get burned in a house fire, I thought ‘How cool would it be if you could put something online,’” Stude recalled.
The thought became a concept that Stude thought might appeal to appeal to the aging baby boomer population.
Last week, she decided to see if it had legs.
Startup Weekend, an event that has gained popularity at worldwide venues since the economy turned the mega-corporation world on its head, made its St. Louis debut a week ago tonight when 41 entrepreneurs brought an equal number of business proposals to a downtown incubator for information technology ventures.
Each arrived with a 60-second pitch outlining the strategies they envisioned as money-makers, the next social media phenomena or, in the case of one participant hoping to “create a better world through kindness and community,” a software application aligned with an over-arching goal of “changing the world.”
The proposals were put to a vote.
When the balloting was completed, teams headed by the 12 finalists - Stude included - adjourned to the conference rooms where they would spend nearly every hour of the next two days perfecting entrepreneurial ventures. Their ideas ranged from an application to synchronize smart phones with concert arena light shows to a software program designed to promote better childhood behavior.
It was Super Bowl weekend for would-be entrepreneurs like Alex Kliman, 26, sales representative by day and formulator of grand ideas by night.
“I’m one of those people who thinks they have a million dollar idea every time they wake up,” said the Dogtown resident, the creator of the pulsating “event-driven” smart phone program he envisions illuminating the concert halls and sporting venues of the future.
It became clear from the get go that time is the enemy at Startup Weekends: Come Sunday night, a panel of four judges would observe presentations from each team and select a winner based on originality, feasibility, marketability and, not least, financial viability.
The stakes were not high.
When I asked the St. Louis Regional Chamber and Growth Association executive who helped coordinate the weekend about the first place prize, Jay DeLong responded by patting me on the back.
OK, there was a bit more incentive than that.
But not much: The teams were vying for a break on the rent for incubator office space, gift certificates from downtown businesses and tee-shirts.
Still, the contestants went at it like a million bucks was on the line, working until midnight Saturday despite a schedule that called for adjournment in the early evening.
Most of the teams were comprised of total strangers.
Carl Foster of Chicago joined forces with University City’s Stude because the idea he brought to the table - which didn’t muster enough votes - closely matched her online legacy book project.
With an eye toward the myriad obstacles standing in the way of successful start-ups, Stude assembled a crew capable of covering all the bases from software and website development to marketing to projected financial outcomes.
“Everybody brought a unique skill that moved the chains forward,” she said.
The team didn’t let her down.
They looked for ways to fine-tune the band-width to accommodate baby-boomers who prefer video over the written word business cards. They tweaked Stude’s four-minute presentation the judges and convinced the team leader to abandon her pet name for the project - “Time in a Bottle” - in favor of “StoryBucket.”
Laura Stude went before the judges shortly before 6 o’clock Sunday night.
“Do it before you croak,” she said, launching the presentation with the catch phrase formulated by the team barely an hour before. “Fill the bucket, before you kick the bucket.”
Supported by a PowerPoint presentation, she walked the judges through the various attributes of the project, in particular a process that is a marked upgrade over the arcane pen and paper.
The wait for the judges’ decision, slightly more than hour, seemed interminable for a 100-plus would-be entrepreneurs who’d spent the last two days burning through creative energy like coal.
Dragging out the tension a few minutes longer, the judges reviewed each entry prior to announcing the winners.
They praised StoryBucket, but advised that success rested on the ability to differentiate itself from Facebook, Flickr and other social media that lend themselves to story sharing.
It served as a hint of what lay ahead.
The winning team, “Analytic Just-Us” began the weekend as an amorphous proposal for a comprehensive database to provide background to attorneys preparing civil and criminal cases.
By Sunday the idea had evolved into an entry with the potential to analyze the decisions of juries and judges in every corner of the country.
“What Money Ball was for baseball this will be for lawyers,” predicted Andrew Winship, a St. Louis attorney and a member of the “Analytic Just-Us” team.
Though judges didn’t rank StoryBucket among the top five ideas, Stude remained upbeat. An idea born of happenstance during a shopping excursion had survived two days of intense scrutiny and readjustment.
Even more encouraging, Stude received word via Twitter following her presentation that an investor might be interested in helping her further pursue the StoryBucket proposal.
“If nothing else, it was good for affirmation,” said Stude, vowing, “this is just the start.”
QUOTE OF THE WEEK
“It’s a real culture shock. After tax, $150,000 is not much. It probably won’t even pay for the private-school education tabs for their kids. It’s going to be a tough time of readjustment.” - New York compensation consultant James Reda on the hardships reduced bonuses incur on Wall Street executives.
Source: The New York Post
BY THE NUMBERS
5.6 million - Number of health care sector jobs the U.S. economy is expected to add from 2010-2012.
Source: The U.S. Bureau of Labor Statistics’ Employment Projections
FINAL WORD
“I call myself frayed white collar - part of the privileged poor. I have a college degree, a career and an array of middle-class, working-class and more economically privileged friends; together we are a fairly good representation of the 97 percent, or maybe the 95 percent. And most of us are hard-pressed; even my teacher friends, making about $60,000 a year, are perpetually flat-lined economically, eking across each month’s finish line thanks to credit cards.” - Christopher D. Cook in an essay on the humility of applying for food stamps.
Source: Salon
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